WATCH | Can film and TV inspire climate action?
In a recent IBES seminar, behavioral scientist Anirudh Tiwathia explored how film and television can influence social norms, shift attitudes, and inspire meaningful climate action.
How can the stories we watch shape the way we think and act on climate change? In a recent Brown Seminar Series on Environment and Society event, Climate Culture: Film, TV and the Possibilities for Climate Action, Director of Behavioral Science at Rare's Entertainment Lab Anirudh Tiwathia explored the potential of film and television to advance climate action. Drawing on research conducted in collaboration with the entertainment industry, Tiwathia examined how compelling storytelling can influence audiences' beliefs, behaviors, and perceptions of what's possible, and why entertainment and positive social impact can go hand in hand.
Climate Culture & Storytelling
Watch the full seminar exploring how film and television can shape social norms, influence behavior, and inspire climate action.